These terms are commonly used
in the graphic design and web site design world. Most people
however do not know what many of them mean. This list will
help you be more confident and knowledgeable when you talk
to your graphic designer or printer about your next project.
a - b - c
- d - ef -
g - hijk - lmno
- p - qr -
s - t - uvwxyz
- The additive primary colors are red, blue, and green.
These additive colors represent the three main components
of white light in the additive color module. Black is
produced by the absence of the primary colors. In theory,
any color can be created by mixing these three colors.
- Animated GIF
- A GIF graphic file, which consists of two or more images
shown in timed sequence to give the effect of motion.
- Animation is the creating of a timed sequence or series
of graphic images or frames together to give the appearance
of continuous movement.
- Aqueous Coating
- Aqueous Coating is a water-based coating applied after
printing. It helps the underlying ink from rubbing off.
Such a coating can give a gloss, dull or matte finish.
It can be applied while the paper is still on the press,
or after it's off press.
- A graphic image stored as a specific arrangement of
screen dots, or pixels. Web graphics are bitmap images.
A graphic which is defined by specifying the colors of
dots or pixels which make up the picture. Also known as
raster graphics. Common types of bitmap graphics are GIF,
JPEG, Photoshop, PCX, Tiff, Macintosh Paint, Microsoft
Paint, PNG, FAX formats, and TGA.
- When an image or printed color extends beyond the trimmed
edge of a page, it is called a "bleed." Bleeding ensures
that the print extends to the edges of the paper. The
paper is usually trimmed to the desired size after printing.
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- Artwork or pasted up material that is ready for reproduction.
- Stands for the colors Cyan, Magenta, Yellow and Black.
In print design, colors are defined as a percentage of
each of these 4 colors. For example, the CMYK abbreviation
for the color black would be 0-0-0-100. In contrast, display
devices (i.e. computer monitors) typically define colors
- To gather separate sections or leaves of a book together
in the correct order for binding.
- Continuous tone
- Black and white photographs often contain gradient tones
from black to white which are called continuous tones.
- Color Separations
- The division of a multi-colored original or line copy
into the basic process colors or yellow, magenta, cyan
- Printing by plateless imaging systems that are imaged
by digital data from prepress systems.
- Stands for dots per
inch. DPI specifies the resolution of
an output device, such as a printer or printing press
machine. Print resolution usually runs from 300-1200 dots
per inch on a Laser Printer and 125-225 dots per inch
for photographic images on a print brochure.
- Duotones are made by printing an image with two colors,
usually black and a second color. THe resulting image
has more depth than it would have had with only a monotone
color (mostly black ink on white paper).
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- In digital prepress, a file format used to transfer
graphic images within compatible applications. A file
containing structured PostScript code, comments and a
screen display image.
- Vector graphic animation software from Macromedia that
allows Flash graphics to look the same across all browsers,
as long as the plug-in is installed. One of the advantages
of Flash animations is their relatively fast download
- A rotary letterpress process printing from rubber or
flexible plates and using fast drying inks. Mainly used
- Four Color Process
- The printing process that reproduces colors by combining,
cyan, magenta, yellow and black. If you look through a
magnifying glass, you'll see that the printed image consists
of dots in these four colors. These dots are printed on
top of each other, next to each other or just close to
each other, depending on the color and tonal values wanted.
For example; by printing a blue dot over a yellow dot
will give you green, etc. To create the shadows in the
image, all the colors (with or without black - depending
upon the intensity of the shadow) will be printed on top
of each other to create a dark brownish color. The closer
the colored dots are printed to each other, the darker
it will appear. The further apart the colored dots are
printed from each other, the lighter that part of the
image will appear.
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- In animation, a frame is a single graphic image in a
sequence of graphic images.
- Stands for Graphics Interchange
Format. GIF images are the most widely
used graphic format on the web. GIF images display up
to 256 colors.
- Gravure Printing
- Gravure image areas consist of cells or wells etched
or engraved into a copper cylinder and the unetched surface
of the cylinder represents the non-printing areas. The
image cylinder rotates in a bath of ink. The excess is
wiped off the surface by a flexible steel doctor blade.
The ink remaining in the thousands of recessed cells forms
the image by direct transfer to the paper as it passes
between the plate cylinder and the impression cylinder.
Gravure printing produces excellent reproductions of pictures,
but slightly ragged type.
- Grayscale images contains black, white, no color and
up to 256 shades of gray.
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- An image with a high level or sharpness/clarity.
- Abbreviation for Hypertext
Markup Language; a cross-platform
text-formatting system for creating web pages, including
copy, images, sounds, frames, animation and more.
- A hyperlink, more commonly called a link, is a electronic
connection between one web page to either (1) other web
pages on the same web site, or (2) web pages located on
another web site. More specifically, a hyperlink is a
connection between one page of a hypertext document to
- Abbreviation for Joint Photographic
Experts Group. File
format for full-color and black-and-white graphic images.
JPEG images allow for more colors than GIF images and
are usually smaller in size.
- This is the major plate printing process. It uses thin
metal plates with the image and non-image areas essentially
on the same plane. There are two basic differences between
lithography and other processes; (1) It is based on the
fact that oil and water do not mix, and (2) is uses the
offset principle in which ink is offset from the plate
to a rubber blanket on an intermediate cylinder, and from
the blanket to the paper on an impression cylinder.
- The name of a company or product in a special design
used as a trademark in advertising.
- Low Resolution Image
- A low-resolution image is a low-detail scan made from,
for example a photograph.
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- Double printing; printing over an area that already
has been printed.
- In printing, copies printed in excess of the specified
- An example of a page layout is the pages in magazines
or brochures. Every single page layout was created on
a blank page by placing text, text columns, images, etc.
on the page. The whole design of a single page in a magazine
is a page layout.
- Pantone Matching System
- The Pantone matching system is used for specifying and
blending match colors. It provides designers with swatches
of over 700 colors and gives printers the recipes for
making those colors.
- PDF (Portable Document
- A proprietary format for the transfer of designs across
multiple computer platforms. PDF is a universal electronic
file format, modeled after the PostScript language and
is device-and resolution-independent. Documents in the
PDF format can be viewed, navigated, and printed from
any computer regardless of the fonts or software programs
used to create the original.
- Perfect Bind
- To bind sheets by trimming at the binding edge and gluing
them to a paper cover.
- The smallest picture element (used to display an image
on a computer), that can be independently assigned a color.
- Portable Network Graphics format. PNG (usually pronounced
"ping"), is used for lossless compression. The PNG format
displays images without jagged edges while keeping file
sizes relatively small, making them popular on the web.
PNG files are however generally larger than GIF files.
- Primary Colors
- The primary colors are combined to produce the full
range of other colors (non-primary colors), within a color
model. The primary colors for the additive color model
is; Red, Green and Blue. The primary colors for the subtractive
color model is: Cyan, Magenta and Yellow.
- An image is said to be rasterized when converted from
vector image to a bitmapped image.
- In printing fitting of two or more printing images in
exact alignment with each other.
- Register Marks
- Crosses or other targets applied to original copy prior
to photography. Used for positioning films in register,
or for register of two or more colors in process printing.
- The resolution of an image is an important factor in
determining the attainable output quality. The higher
the resolution of an image, the less pixilated it will
be and the curves of the image will appear smoother.
- RGB (Red, Green, Blue)
- RGB is the model used to project color on a computer
monitor. By mixing these three colors, a large percentage
of the visible color spectrum can be represented.
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- To bind by stapling sheets together where they fold
at the spine.
- Screen Printing
- Formerly known as silk screen, this method employs a
porous screen of fine silk, nylon, dacron or stainless
steel mounted on a frame. A stencil is produced on the
screen, either manually or photomechanically, in which
the non-printing areas are protected by the stencil. Printing
is done on paper or other substrate under the screen by
applying ink with a paint-like consistency to the screen,
spreading and forcing it through the fine mesh openings
with a rubber squeegee. Recently, rotary screen presses
have been introduced which speed up production considerably.
- In printing and binding, the name given to a printed
sheet after it has been folded.
- Spot Color
- Referrers to a method of specifying and printing colors
in which each color is printed with it's own ink. In contrast,
process color printing uses four inks (cyan, magenta,
yellow and black) to produce all other colors. Spot color
printing is effective when the printed matter contains
only on to three different colors, but it becomes expensive
for more colors.
- Subtractive Color
- A term describing the three subtractive primary colors;
Cyan, Magenta and Yellow. As opposed to the three additive
colors; Red, Blue and Green.
- These printers use a transfer sheet that carries ink
in contact with the paper or transparency, and a heated
printhead driven by digital data that touches the transfer
sheet to transfer images to the right points on the page.
- TIFF (Tagged Image File Format)
- A common graphic file format used for saving bitmapped
images such as scans, photographs, illustrations and logos.
- In printing, the ability to print a wet ink film over
previously printed ink. In prepress, refers to how much
overprinting colors overlap to eliminate white lines between
colors in printing.
- Trim Marks
- In printing marks placed on the copy to indicate the
edge of the page.
- Vector graphics are drawn in paths. This allows the
designer to resize images freely without getting pixilated
edges as is the case with bitmapped images. The vector
format is generally used for in printing while the bitmap
format is used for onscreen display.
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All rights reserved.